Digital transformation consultant for Southeast Asia
Digital transformation for businesses in Indonesia, Malaysia, Singapore and the wider region: process mapping, solution design and hands-on build of custom software, integrations, automation and AI, delivered in English, Bahasa Indonesia and Malay from the same time zone.
I am based in Indonesia and have lived and worked in the region for most of three decades, running operations in logistics and cold chain, oilfield services and energy projects. I work in English, Bahasa Indonesia and Malay, and I am in your time zone.
That matters for this kind of work. Mapping a process means talking to the people who do the job, not only the managers, and that conversation goes better in their own language and during their own working day.
Markets: Indonesia, Malaysia, Singapore, the Philippines, Thailand and Vietnam.
Interviews in the language people actually use
Warehouse staff, sales admin and finance teams describe their work differently in Bahasa than they do in a translated meeting. The map is only as good as those conversations.
Experience of how business runs here
Director of Operations for Indonesian companies in cold-chain import and export and in oilfield optimisation; project support for a 200,000-barrel-a-day production facility. I know the realities of permits, customs, family-owned structures and relationship-led decisions.
On site when it helps
Workshops in Jakarta and across Java are straightforward. Singapore, Kuala Lumpur and the rest of the region are a short flight.
Tools that fit regional reality
WhatsApp is often the real system of record. Solutions are designed around how your people already communicate, not against it.
The same package, wherever you are.
- 01
Discovery
A conversation about your business, where it is losing time and money, and what you are trying to achieve. If I do not think I can help, I will say so.
- 02
Mapping and analysis
I map how work actually flows today across people, systems, handovers and decisions, and where each one stalls. I talk to the people who do the work, not only the managers, and I look at the systems and data you already have.
- 03
Solution design
I design the solution that fits the problem: a custom application, an existing platform configured properly, integration between the systems you already have, automation, AI, or a combination. The technology is chosen to fit the business, not the other way around.
- 04
Build and integrate
I build it myself: custom software, integrations, automated workflows and AI components, with automated tests and proper deployment. I also configure and connect existing platforms where they are the right answer.
- 05
Deploy and improve
Deployment into production, then measured improvement: refining what was built, extending it as the business changes, and keeping adoption on track.
Relevant work.
An operations platform for a creative agency: from scattered requests to a six-week pilot
How a regional creative agency went from requests in chat and schedules in spreadsheets to a working operations platform: AI-assisted briefs and deliverables, automated hand-offs, resource-first scheduling, document control and audit.
GGI: running esports tournaments without an army of coordinators
How an esports platform for gamers in Iraq automated tournament engines up to 4,000+ competitors, two-way Discord sync, promotion plans and leaderboards, reached MVP in about three months and 5,000 users in its first three.
Keystone: keeping AI-assisted software projects from drifting
A command-line tool that keeps requirements, decisions, rules and lessons in the repository and compiles exactly the context an AI coding agent needs for each task, deterministically. 248 automated tests.
AI that matches invoices but cannot approve its own payments
A working prototype of an accounts payable workflow where AI reads and matches invoices, fixed rules enforce approval limits outside the AI, and anything over the limit waits for a named person.
Let’s discuss your business challenges.
A free 20-minute conversation about where your business is losing time and money, and what it would take to fix it. If I can’t help, I’ll say so.
