Digital transformation consultant for the Middle East and Gulf
Digital transformation for agencies and businesses in the UAE, Iraq, Egypt and the Gulf: process mapping, solution design and hands-on build of custom platforms, integrations, automation and AI, in English and Arabic, with references in the region.
My most recent and most relevant work is in the Middle East: leading digital transformation for a regional creative agency across Iraq, Egypt and Dubai, building an esports platform that reached 5,000 users in Iraq, and delivering a tournament platform for an event in the UAE.
Before that I spent years in Dubai in executive operations and in contracts and procurement for onshore oil and gas development in Iraq.
Markets: United Arab Emirates, Saudi Arabia, Qatar, Iraq, Egypt and Jordan.
Bilingual delivery
The systems I have built for the region run in English and Arabic, including right-to-left interfaces. Solutions account for bilingual teams and clients from the start.
Agency and media operations
Intake, briefs, scheduling, approvals and capacity are the problems I am solving right now for a regional agency. If you run one, the mapping starts from a known baseline.
Procurement and contracts background
Senior contracts and procurement roles in Dubai and Iraq mean I can help choose and negotiate vendors, not only recommend them.
Working hours that overlap
Indonesia is four hours ahead of the Gulf, so the whole Gulf working day falls inside mine.
The same package, wherever you are.
- 01
Discovery
A conversation about your business, where it is losing time and money, and what you are trying to achieve. If I do not think I can help, I will say so.
- 02
Mapping and analysis
I map how work actually flows today across people, systems, handovers and decisions, and where each one stalls. I talk to the people who do the work, not only the managers, and I look at the systems and data you already have.
- 03
Solution design
I design the solution that fits the problem: a custom application, an existing platform configured properly, integration between the systems you already have, automation, AI, or a combination. The technology is chosen to fit the business, not the other way around.
- 04
Build and integrate
I build it myself: custom software, integrations, automated workflows and AI components, with automated tests and proper deployment. I also configure and connect existing platforms where they are the right answer.
- 05
Deploy and improve
Deployment into production, then measured improvement: refining what was built, extending it as the business changes, and keeping adoption on track.
Relevant work.
An operations platform for a creative agency: from scattered requests to a six-week pilot
How a regional creative agency went from requests in chat and schedules in spreadsheets to a working operations platform: AI-assisted briefs and deliverables, automated hand-offs, resource-first scheduling, document control and audit.
GGI: running esports tournaments without an army of coordinators
How an esports platform for gamers in Iraq automated tournament engines up to 4,000+ competitors, two-way Discord sync, promotion plans and leaderboards, reached MVP in about three months and 5,000 users in its first three.
Let’s discuss your business challenges.
A free 20-minute conversation about where your business is losing time and money, and what it would take to fix it. If I can’t help, I’ll say so.
