I solve business problems. I build the solutions.
From business strategy and operational transformation to software architecture and development, I bridge the gap between understanding what needs to change and making it happen.
I’m Edward Batt. Digital transformation has two halves: understanding how a business really operates, and building the technology that changes it. Most people do one. I do both, and I do them myself.
The operational half
For 30+ years I ran operations, contracts and procurement across Asia-Pacific, the Middle East, Africa, Australia and South America: oil, gas and LNG projects, logistics and cold chain, mining and infrastructure. Chief Operations Officer, Director of Operations, Senior Contracts and Procurement Manager on major energy developments.
That is not a separate advisory service. It is why the analysis is sound: I know what a process looks like from inside it, what people will and will not adopt, and the difference between a problem that needs software and one that needs a decision.
The technical half
I design and build software: multi-tenant web applications, database architecture, systems integration, automated workflows and AI components, deployed to the cloud with automated tests. As Chief Technology Officer of a regional digital company I was solution architect and lead developer of an esports platform that reached 5,000 users in three months. I now lead digital transformation for a regional creative agency, where I mapped the operating model and built the platform that runs intake, scheduling and approvals.
Before that I designed embedded and automation systems. The Keystone case study, a tool I built to keep AI-assisted development disciplined, is the clearest picture of how I engineer.
How I work
- Talk to the people who do the work, not only the managers.
- Understand the problem before choosing any technology. The technology must fit the business, not the other way around.
- Custom build, existing platform, integration, automation, AI, or a combination: whichever solves it.
- Keep people in control of consequential decisions, by design, not by policy.
- Fixed prices agreed before work starts. Everything built is yours, documented and handed over.
Languages and location
English, Bahasa Indonesia and Malay. Based in Indonesia (UTC+7), which puts the whole Asia-Pacific working day and the European morning and afternoon inside mine. Remote by default; on site in Indonesia and the region when it helps.
- 2026–nowDigital Transformation Lead
Regional creative agency (Iraq, Egypt, Dubai) - 2023–2026Chief Technology Officer
ESTAZ - 2021–2022Independent consultant
Business and technology - 2016–2020Principal
Köenigsys MSS, embedded and automation systems (Indonesia) - 2013–2016Chief Operations Officer
3Lysium and Ichor Holdings (Dubai, Mozambique) - 2011–2013Senior Contracts & Procurement Manager
Unaoil (Dubai, Monaco, Iraq) - 2010–2011Operations Manager
Joint Oilfield Service Solutions (Brazil) - 2005–2010Senior Contracts & Procurement Manager
Woodside Energy, Browse LNG (Australia) - 2000–2005Director of Operations
PT Cipta Trikreasi and PT Niaga Gema Teknologi (Indonesia) - 1997–2000Project Support Manager
Santa Fe Energy / Devon Energy (Indonesia) - 1994–1996Chief Logistics & Operations Officer
Indochina Goldfields (Indonesia) - 1986–1994Australian Army
Including RAAF School of Languages, Indonesian linguist
Let’s discuss your business challenges.
A free 20-minute conversation about where your business is losing time and money, and what it would take to fix it. If I can’t help, I’ll say so.